This webpage contains the scripts and data set for our accepted COSN'14 paper: Measurement and Analysis of OSN Ad Auctions.

Scripts

Below is the sample code for making queries to Facebook Advertising Servers and get the suggested bids.

• Query Sample

Dataset

Below is the data for Table 2 and Figure 3, containing 1,000 data points for the three countries: United States, New Zealand and Antigua and Barbuda.

• United States
• New Zealand
• Antigua and Barbuda

Below is the data for Figure 4, containing 100 data points from two different accounts.

• Coefficient of Variation

Below is the data for Figure 5, containing 100 data points from two different accounts.

• Account 1
• Account 2

Below is the data for Figure 6, containing the histogram of CPM maximum values for 20,000 successive suggested bids (US 25-year-old females interested in computer programming; 179,760 users).

• Histogram of 20,000 CPM maximum values

Below is the data for Figure 7, containing the suggested bids queried per 5 min during 4pm, May 3th, 2013 to 4am, May 6th, 2013 (before, during, after our three advertising campaigns targeting Seychelles users).

• Seychelles Campaigns

Below is the data for Table 3, containing the suggested bids for each of the 204 countries Facebook supports.

• 204 Countries Data

Below is the data for Figure 9, containing the collated suggested bids towards overall CPM values for each of the 204 countries.

• CPM Original Values
• CPM Average Values

Below is the data for Figure 10, containing CPM median and GDP per capita for the 204 countries.

• 204 Countries GDP per capita

Below is the data for Figure 11, containing CPM maximum values for all U.S. cities with population over 100,000.

• Top 285 United States Cities Data

Below is the data for Figure 12, containing the suggested bids of each age (13~65) for the three countries: United States, New Zealand and Antigua and Barbuda.

• United States Age Data
• New Zealand Age Data
• Antigua and Barbuda Age Data

Below is the data for Figure 13, containing the CDF values of CPM median values for 129 broad interest categories for the three countries: United States, New Zealand and Antigua and Barbuda (left figure), and the CDF values of audience size for 129 broad interest categories for the three countries: United States, New Zealand and Antigua and Barbuda (right figure).

• United States CDF of CPM Median values for Category Data
• New Zealand CDF of CPM Median values for Category Data
• Antigua and Barbuda CDF of CPM Median values for Category Data

• United States CDF of audience size for Category Data
• New Zealand CDF of audience size for Category Data
• Antigua and Barbuda CDF of audience size for Category Data

Below is the data for Figure 14, containing the suggested bids during a long term (Apr 3 ~ Apr 23) for 4 different sets of targeting parameters.

• US users: 167,431,700
• CA, Male, 21-50 years old users: 11,423,780
• BR, Male, 25-40 years old, Education of College Grad users: 4,720,540
• GB, Female, 13-15 years old users: 1,248,340